Milestones
Pioneering Brand Intimacy for twelve years has provided us with many perspectives, data points, and opportunities to continuously deepen our thinking and approach.
2010
Investigating the Role of Emotion in Branding
Our teams reviewed existing models, methodologies, academics, and clinicians to better understand how to best leverage emotional science.
2011-2012
Co-creation Qualitative study
We conducted a multi-country research panel to uncover and identify how consumers talk about intimacy and how they describe brand relationships, brands they feel close to, and why and how these relationships developed.
2013-2014
First Brand Intimacy Study
We launched our first study, detailing our findings and approach.
2015
Quantitative Study launches
Our first quantitative study of 6,000 consumers refined and validated our model and provides new insights.
2016-2020
Annual Quantitative Studies
Our annual studies of top-performing intimate brands.
2017
2017 Brand Intimacy Book: A New Marketing Paradigm
We released a detailed book on Brand Intimacy, and it becomes an Amazon bestseller.
2020-2021
COVID Studies
We launched a US-only study of how consumers are bonding with brands during COVID.
2022
AI-Powered Study
Our largest study launched featuring more than 600 brands and over 1.4 billion words analyzed.
