About
Brand Intimacy is a new marketing paradigm first articulated by Mario Natarelli and Rina Plapler in a book of the same name.
What is Brand Intimacy?
Brand Intimacy is the emotional science behind the brands we use and love. By harnessing advances in behavioral science and neuroscience, we created Brand Intimacy to build, maintain and measure strong bonds and emotional connections between brands and their users. In addition to impacting behavior and driving sales, intimate brands outperform major financial indices across profit, revenue, and stock price. They enjoy stronger engagement, and users are willing to pay more for them.
About this site
This site was created by MBLM–the Brand Intimacy Agency. You can find out more about the agency and the work we do for our clients here.
Brand Intimacy Study
MBLM publishes an annual study in which we measure and rank the world’s leading brands. You can explore the latest study here.